Inspired to Start Your Own Fashion Collection
Launching a new brand requires a lot of creative, logistic and management skills. If you’re not organised about how you spend your time and energy, you may find yourself giving up on your dream before you start it.
I am going to share my top tips with you, to help you get started on launching a new fashion collection. These tips will save you time and money.
Create your Brand Guide
Getting a great name for your business is so important. Once you’ve established it make sure you claim your social handles and web address before telling anyone. Decide on your key fonts and colours. Having strong Brand Guidelines will keep your business on track and you can share with other suppliers, designers or photographers that you might use in the future to make sure they stay on brand too.
Research
Knowing who your customer is crucial to creating a successful brand. Find out where they currently shop and what prices they are willing to pay. Do they buy online? What prints/colours fabrics do they prefer? What will make your brand desirable to your ideal customer?
Grow Your Social Following
Once you know where your ideal customer hangs out start promoting your brand and developing a following. Create your social media sites, join groups, get commenting and meeting your ideal customers. Get to know them through polls, quizzes and questions in post, stories and reels.
Find your USP